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Rebecca Mahony

Thought Leader

Rebecca Mahony is best known as the CMO of Ogury, where she has been instrumental in positioning the company as a global leader in privacy-first advertising and cookieless targeting. She has become one of the industry's most recognizable voices on the deprecation of third-party cookies and the need for sustainable, consent-based identity solutions, frequently articulating Ogury's 'personified advertising' proposition to brands, agencies, and the broader AdTech ecosystem. Mahony has led Ogury's global marketing strategy through a pivotal period of industry transformation, helping the company differentiate itself in a crowded identity and targeting landscape. Her work has focused on educating the market about alternatives to cookie-based tracking, advocating for approaches that balance advertiser performance needs with consumer privacy rights. Under her leadership, Ogury's brand has grown significantly in visibility across key markets in Europe and North America. With a career spanning senior marketing roles across digital media and technology companies, Mahony brings deep expertise in B2B marketing for AdTech platforms, go-to-market strategy, and thought leadership development. She is a regular speaker at major industry events including Cannes Lions, Advertising Week, and DMEXCO, and is frequently quoted in trade publications such as Digiday, The Drum, and Campaign on topics ranging from identity resolution to the ethics of digital advertising.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Marketing Officer
Company
Ogury
Based
London, United Kingdom
Years in industry
15 years

Bio

Rebecca Mahony is best known as the CMO of Ogury, where she has been instrumental in positioning the company as a global leader in privacy-first advertising and cookieless targeting. She has become one of the industry's most recognizable voices on the deprecation of third-party cookies and the need for sustainable, consent-based identity solutions, frequently articulating Ogury's 'personified advertising' proposition to brands, agencies, and the broader AdTech ecosystem. Mahony has led Ogury's global marketing strategy through a pivotal period of industry transformation, helping the company differentiate itself in a crowded identity and targeting landscape. Her work has focused on educating the market about alternatives to cookie-based tracking, advocating for approaches that balance advertiser performance needs with consumer privacy rights. Under her leadership, Ogury's brand has grown significantly in visibility across key markets in Europe and North America. With a career spanning senior marketing roles across digital media and technology companies, Mahony brings deep expertise in B2B marketing for AdTech platforms, go-to-market strategy, and thought leadership development. She is a regular speaker at major industry events including Cannes Lions, Advertising Week, and DMEXCO, and is frequently quoted in trade publications such as Digiday, The Drum, and Campaign on topics ranging from identity resolution to the ethics of digital advertising.

Career

  • VP Marketing

    Ogury · prior to CMO appointment

  • Senior Marketing Role

    Digital/AdTech sector

Expertise & education

Expertise

Cookieless TargetingPrivacy-First AdvertisingIdentity ResolutionPersonified AdvertisingProgrammatic AdvertisingB2B AdTech MarketingGo-to-Market StrategyConsumer Data Privacy

Speaking topics

The future of identity in a post-cookie worldPrivacy-first advertising strategiesPersonified advertising vs. audience-based targetingCookieless targeting solutions for brands and agenciesConsumer privacy and the ethics of digital advertising

Recognition

Notable achievements

  • Led global marketing strategy at Ogury during the company's expansion into personified advertising, helping establish it as a recognized cookieless targeting solution
  • Became a prominent industry spokesperson on post-cookie identity, regularly featured in major AdTech trade press and on conference stages globally
  • Helped grow Ogury's brand visibility across European and North American markets during a critical period of industry identity transformation

Publications

  • Contributed commentary and bylines in Digiday, The Drum, and Campaign on cookieless advertising and identity