Robin Riddle

Robin Riddle is a standards-focused leader at IAB Tech Lab, where as VP of Global Advertising Standards she plays a central role in developing and advancing the technical specifications and industry frameworks that govern how digital advertising operates at scale. Her work sits at the intersection of policy, technology, and industry collaboration, helping to align publishers, advertisers, agencies, and technology vendors around common standards that improve interoperability, transparency, and trust in the digital advertising ecosystem. At IAB Tech Lab, Riddle has been involved in key initiatives spanning areas such as ad formats, measurement, identity, and supply chain integrity. She works closely with working groups and member organizations to shepherd standards through development, adoption, and implementation — a process that requires deep technical understanding as well as the ability to build consensus across competing industry stakeholders. Her role reflects the growing importance of standards bodies in an era of increasing regulatory scrutiny, signal loss, and ecosystem fragmentation. By helping define the rules of the road for programmatic advertising, Riddle contributes to the foundational infrastructure that enables the modern digital advertising industry to function.

Last updated Jun 11, 2026 by ATDb automated enrichment