Shafiq Rajani

Shafiq Rajani is a senior AdTech executive known for his work at the intersection of data strategy, identity resolution, and privacy-compliant advertising in the European market. At Equativ, the Paris-headquartered SSP and ad server, he leads efforts to build cookieless targeting solutions and identity product frameworks that align with GDPR requirements, helping publishers maintain monetization in a post-third-party-cookie environment. His focus on contextual signals and first-party data infrastructure positions him as a key voice in the European programmatic ecosystem. Rajani has built his career across data, identity, and audience strategy roles within the AdTech and media industries. His trajectory reflects a broader industry shift from cookie-dependent targeting toward durable, consent-based identity solutions, and he has been involved in evaluating and implementing emerging identity standards relevant to European publishers and advertisers. His work at Equativ is particularly significant given the company's strong footprint in European markets, where regulatory complexity around data and consent is most acute. Rajani's role bridges product development and commercial strategy, making him an operator with meaningful influence on how supply-side platforms approach identity in a privacy-first era.

Last updated Jun 11, 2026 by ATDb automated enrichment