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Shawn Conahan

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Shawn Conahan is a seasoned AdTech executive serving as Chief Revenue Officer at Infillion, the company formed from the merger of TrueX and Gimbal that focuses on attention-based and interactive advertising solutions. In his role, Conahan leads revenue strategy and commercial operations, helping brands and agencies leverage Infillion's suite of high-engagement ad formats, CTV capabilities, and location intelligence tools to drive measurable outcomes. He is recognized for his ability to build and scale revenue organizations in competitive and rapidly evolving media environments. Conahan brings over 15 years of experience across digital media, programmatic advertising, and connected TV. His career has spanned roles at companies operating at the forefront of audience targeting, data monetization, and premium video advertising. He has a track record of forging strategic partnerships with major brands, agencies, and media companies, and has been instrumental in positioning Infillion as a differentiated player in the attention economy. Throughout his career, Conahan has been a vocal advocate for advertising formats that prioritize consumer engagement and brand safety over volume-based metrics. His expertise spans CTV and streaming monetization, interactive ad formats, location-based advertising, and the broader shift toward outcome-driven media buying — areas that have become central to the industry's evolution away from legacy display and toward more accountable, high-quality advertising experiences.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Revenue Officer
Company
Infillion
Based
New York, New York, United States
Years in industry
16 years

Bio

Shawn Conahan is a seasoned AdTech executive serving as Chief Revenue Officer at Infillion, the company formed from the merger of TrueX and Gimbal that focuses on attention-based and interactive advertising solutions. In his role, Conahan leads revenue strategy and commercial operations, helping brands and agencies leverage Infillion's suite of high-engagement ad formats, CTV capabilities, and location intelligence tools to drive measurable outcomes. He is recognized for his ability to build and scale revenue organizations in competitive and rapidly evolving media environments. Conahan brings over 15 years of experience across digital media, programmatic advertising, and connected TV. His career has spanned roles at companies operating at the forefront of audience targeting, data monetization, and premium video advertising. He has a track record of forging strategic partnerships with major brands, agencies, and media companies, and has been instrumental in positioning Infillion as a differentiated player in the attention economy. Throughout his career, Conahan has been a vocal advocate for advertising formats that prioritize consumer engagement and brand safety over volume-based metrics. His expertise spans CTV and streaming monetization, interactive ad formats, location-based advertising, and the broader shift toward outcome-driven media buying — areas that have become central to the industry's evolution away from legacy display and toward more accountable, high-quality advertising experiences.

Career

  • Chief Revenue Officer

    Gimbal · 2019-2021

  • SVP, Revenue & Business Development

    Gimbal · 2017-2019

  • VP, Sales

    Digital Media Company · 2014-2017

Expertise & education

Expertise

Connected TV (CTV) AdvertisingInteractive Ad FormatsAttention-Based AdvertisingLocation IntelligenceProgrammatic AdvertisingRevenue Strategy & OperationsData-Driven MediaBrand Safety

Speaking topics

The Future of CTV and Streaming AdvertisingAttention Metrics and Engagement-Based Ad ModelsLocation Intelligence in Modern Media BuyingInteractive Advertising and Consumer Experience

Recognition

Notable achievements

  • Led revenue operations through the merger of TrueX and Gimbal to form Infillion, helping unify commercial strategy across combined product lines
  • Scaled Gimbal's revenue organization by expanding its location data and audience targeting offerings to major brand and agency clients
  • Positioned Infillion as a recognized player in the attention economy and CTV advertising landscape