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Sheila Jamison

Standards Setter

Sheila Jamison is the Chief Legal Officer at The Trade Desk, one of the world's largest and most influential independent demand-side platforms. In this role, she leads the company's global legal strategy with a particular focus on privacy regulation, data governance, and compliance — areas that sit at the very heart of programmatic advertising's ongoing evolution. Her work is central to how The Trade Desk positions itself amid sweeping regulatory changes including GDPR, CCPA, and the broader global privacy landscape. Jamison has been instrumental in guiding The Trade Desk through some of the most consequential legal and regulatory challenges in AdTech history, including the industry's transition away from third-party cookies and toward privacy-preserving identity solutions such as Unified ID 2.0 (UID2). Her legal counsel has helped shape the company's approach to identity resolution and its engagement with industry bodies working to establish new standards for addressable advertising. With a career spanning corporate law and technology, Jamison brings deep expertise in navigating the intersection of legal compliance and business strategy in fast-moving digital markets. Her influence extends beyond The Trade Desk as the company's legal posture often sets a benchmark for how the broader programmatic ecosystem approaches regulatory risk and data stewardship.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Legal Officer
Company
The Trade Desk
Based
Ventura, California, United States
Years in industry
10 years

Bio

Sheila Jamison is the Chief Legal Officer at The Trade Desk, one of the world's largest and most influential independent demand-side platforms. In this role, she leads the company's global legal strategy with a particular focus on privacy regulation, data governance, and compliance — areas that sit at the very heart of programmatic advertising's ongoing evolution. Her work is central to how The Trade Desk positions itself amid sweeping regulatory changes including GDPR, CCPA, and the broader global privacy landscape. Jamison has been instrumental in guiding The Trade Desk through some of the most consequential legal and regulatory challenges in AdTech history, including the industry's transition away from third-party cookies and toward privacy-preserving identity solutions such as Unified ID 2.0 (UID2). Her legal counsel has helped shape the company's approach to identity resolution and its engagement with industry bodies working to establish new standards for addressable advertising. With a career spanning corporate law and technology, Jamison brings deep expertise in navigating the intersection of legal compliance and business strategy in fast-moving digital markets. Her influence extends beyond The Trade Desk as the company's legal posture often sets a benchmark for how the broader programmatic ecosystem approaches regulatory risk and data stewardship.

Career

  • Senior Legal Counsel

    The Trade Desk

  • Corporate Attorney

    Unknown

Expertise & education

Expertise

Privacy RegulationData GovernanceProgrammatic AdvertisingIdentity ResolutionUID 2.0GDPR & CCPA ComplianceAdTech Legal StrategyDemand-Side Platforms

Speaking topics

Privacy regulation and AdTech compliancePost-cookie identity solutionsData governance in programmatic advertisingGlobal privacy frameworks and their impact on digital advertising

Recognition

Notable achievements

  • Led legal strategy at The Trade Desk during the industry's critical transition away from third-party cookies
  • Guided The Trade Desk's compliance posture across major global privacy frameworks including GDPR and CCPA
  • Supported the legal and governance framework around Unified ID 2.0 (UID2), a key industry identity solution