Shimul Melwani

Shimul Melwani serves as Chief Product Officer at Viant Technology, a publicly traded demand-side platform (DSP) known for its people-based advertising approach and household-level identity resolution. In this role, he leads the company's product vision and roadmap, overseeing the development of Viant's Adelphic platform and its identity-driven advertising solutions that help marketers reach audiences without relying on third-party cookies. Melwani has built his career at the intersection of product management and programmatic advertising technology, developing expertise in identity resolution, data-driven targeting, and the evolving cookieless advertising landscape. His work at Viant has been central to the company's positioning as an independent alternative to walled gardens, with a focus on deterministic identity matching tied to Viant's registered user base. Under his product leadership, Viant has continued to expand its capabilities in connected TV (CTV), omnichannel measurement, and privacy-compliant audience targeting — areas that have become increasingly critical as the industry navigates signal loss and regulatory pressures around consumer data.

• Led product development of Viant's identity-based advertising platform, positioning it as a leading independent DSP alternative to walled gardens
• Oversaw expansion of Viant's CTV and omnichannel advertising capabilities as the company scaled its programmatic offerings