Shri Nandan is best known as the co-founder and CEO of Audigent, a data activation, curation, and identity platform that has become a significant player in the programmatic advertising ecosystem's transition away from third-party cookies. Under his leadership, Audigent developed Hadron ID, a cookieless identity solution, and built a scaled curation business that enables publishers and advertisers to activate first-party and contextual data in privacy-compliant ways. His work has positioned Audigent as a key infrastructure provider at the intersection of identity resolution, audience targeting, and supply-side curation. Nandan's career spans over a decade in digital media and advertising technology, with experience across data, audience monetization, and programmatic infrastructure. Before founding Audigent, he held roles in digital media and data strategy that informed his vision for building publisher-centric, privacy-first data solutions. Audigent was acquired by Experian in 2023, a milestone that validated the company's approach to identity and data curation and significantly expanded its reach within the broader data and marketing services ecosystem. Nandan is widely regarded as a thought leader on cookieless advertising, data curation, and the future of identity in programmatic media. He frequently speaks at industry conferences and contributes to conversations around sustainable, privacy-compliant alternatives to cookie-based targeting, making him a prominent voice in the ongoing evolution of AdTech infrastructure.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Shri Nandan is best known as the co-founder and CEO of Audigent, a data activation, curation, and identity platform that has become a significant player in the programmatic advertising ecosystem's transition away from third-party cookies. Under his leadership, Audigent developed Hadron ID, a cookieless identity solution, and built a scaled curation business that enables publishers and advertisers to activate first-party and contextual data in privacy-compliant ways. His work has positioned Audigent as a key infrastructure provider at the intersection of identity resolution, audience targeting, and supply-side curation. Nandan's career spans over a decade in digital media and advertising technology, with experience across data, audience monetization, and programmatic infrastructure. Before founding Audigent, he held roles in digital media and data strategy that informed his vision for building publisher-centric, privacy-first data solutions. Audigent was acquired by Experian in 2023, a milestone that validated the company's approach to identity and data curation and significantly expanded its reach within the broader data and marketing services ecosystem. Nandan is widely regarded as a thought leader on cookieless advertising, data curation, and the future of identity in programmatic media. He frequently speaks at industry conferences and contributes to conversations around sustainable, privacy-compliant alternatives to cookie-based targeting, making him a prominent voice in the ongoing evolution of AdTech infrastructure.
Career
Co-founder
Audigent · 2017-present
Digital Media and Data Strategy roles
Various · Prior to 2017
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Co-founded Audigent and scaled it into a leading data curation and identity platform used by major publishers and advertisers
- Developed Hadron ID, a cookieless identity solution designed for the post-third-party-cookie era
- Led Audigent to acquisition by Experian in 2023, validating the company's identity and curation infrastructure
- Built one of the industry's first scaled supply-side data curation businesses