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Sina Matagi

Standards Setter

Sina Matagi is recognized in the AdTech industry for his work at the intersection of policy, brand safety, and digital advertising integrity. As VP of Policy at DoubleVerify, he leads the company's efforts to define and advance standards around ad verification, ad fraud prevention, and regulatory compliance, helping advertisers and publishers navigate an increasingly complex and scrutinized digital media landscape. Matagi has built a reputation as a policy architect who translates complex regulatory and industry developments into actionable frameworks for advertisers, agencies, and platforms. His work at DoubleVerify has been central to the company's engagement with industry bodies and regulators, positioning DoubleVerify as a standards-setter in measurement integrity and brand safety at a time when these issues are under heightened scrutiny from both regulators and major brand advertisers. Throughout his career, Matagi has engaged with key industry organizations and contributed to broader conversations around responsible digital advertising, data privacy, and the evolving role of third-party verification in programmatic ecosystems. His ability to bridge technical, legal, and commercial perspectives makes him a distinctive figure in AdTech policy circles.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
VP of Policy
Company
DoubleVerify
Based
New York, New York, United States
Years in industry
10 years

Bio

Sina Matagi is recognized in the AdTech industry for his work at the intersection of policy, brand safety, and digital advertising integrity. As VP of Policy at DoubleVerify, he leads the company's efforts to define and advance standards around ad verification, ad fraud prevention, and regulatory compliance, helping advertisers and publishers navigate an increasingly complex and scrutinized digital media landscape. Matagi has built a reputation as a policy architect who translates complex regulatory and industry developments into actionable frameworks for advertisers, agencies, and platforms. His work at DoubleVerify has been central to the company's engagement with industry bodies and regulators, positioning DoubleVerify as a standards-setter in measurement integrity and brand safety at a time when these issues are under heightened scrutiny from both regulators and major brand advertisers. Throughout his career, Matagi has engaged with key industry organizations and contributed to broader conversations around responsible digital advertising, data privacy, and the evolving role of third-party verification in programmatic ecosystems. His ability to bridge technical, legal, and commercial perspectives makes him a distinctive figure in AdTech policy circles.

Career

  • Policy and Trust roles

    Prior AdTech or Media organizations

Expertise & education

Expertise

Brand SafetyAd VerificationAd Fraud PreventionRegulatory ComplianceProgrammatic AdvertisingMeasurement IntegrityDigital Advertising PolicyIndustry Standards Development

Speaking topics

Brand Safety and SuitabilityAd Fraud and Invalid TrafficDigital Advertising Regulation and ComplianceMeasurement Integrity in Programmatic Advertising

Recognition

Notable achievements

  • Led policy strategy at DoubleVerify during a period of significant regulatory and industry scrutiny of digital advertising practices
  • Contributed to industry-wide standards around brand safety and ad verification measurement