Srishti Anand

Srishti Anand is a senior product leader at Criteo specializing in retail media, where she oversees the development of Commerce Max — Criteo's demand-side platform purpose-built for retail media networks. Her work enables major retailers to activate their first-party shopper data across both on-site placements and off-site programmatic channels, creating closed-loop measurement that connects ad exposure directly to purchase outcomes. She is recognized within the AdTech ecosystem for bridging the gap between retailer data assets and scalable programmatic infrastructure. Anand's career has been focused on the convergence of commerce, data, and advertising technology. At Criteo, she has been instrumental in expanding the company's retail media capabilities at a time when the category has become one of the fastest-growing segments in digital advertising. Her product work spans audience activation, supply-side monetization tools for retailers, and the measurement frameworks that differentiate retail media from traditional programmatic buying. Her role reflects a broader industry shift toward first-party data strategies as third-party cookies deprecate, positioning Criteo's retail media suite as a privacy-resilient alternative. Anand works closely with enterprise retail partners to build customized media network capabilities, making her a key operator in the retail media network buildout that has accelerated across grocery, mass merchandise, and specialty retail sectors.

Last updated Jun 11, 2026 by ATDb automated enrichment