Stefano Maestri is one of Europe's leading commercial figures in connected TV and addressable television advertising, best known for his role in scaling Smartclip into RTL Group's flagship programmatic ad tech platform across key European markets including Germany, Italy, Spain, and the Netherlands. As Chief Revenue Officer, he is responsible for the commercial strategy underpinning one of the continent's largest broadcaster-owned programmatic TV ecosystems, bridging the gap between traditional linear TV and data-driven digital advertising. Maestri has been a central figure in the development and adoption of HbbTV-based addressable advertising standards in Europe, working at the intersection of broadcast technology, programmatic infrastructure, and premium video inventory. His work has helped establish Smartclip as a critical enabler for broadcasters seeking to monetize CTV and addressable TV audiences at scale, while maintaining the premium brand-safe environments that distinguish broadcaster inventory from open web programmatic. With a career spanning AdTech, digital video, and broadcast advertising, Maestri brings a cross-market European perspective that is relatively rare in an industry often dominated by US-centric platforms. His leadership at Smartclip reflects a broader industry shift toward broadcaster-led programmatic solutions as alternatives to walled garden dominance in the streaming and CTV space.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Stefano Maestri is one of Europe's leading commercial figures in connected TV and addressable television advertising, best known for his role in scaling Smartclip into RTL Group's flagship programmatic ad tech platform across key European markets including Germany, Italy, Spain, and the Netherlands. As Chief Revenue Officer, he is responsible for the commercial strategy underpinning one of the continent's largest broadcaster-owned programmatic TV ecosystems, bridging the gap between traditional linear TV and data-driven digital advertising. Maestri has been a central figure in the development and adoption of HbbTV-based addressable advertising standards in Europe, working at the intersection of broadcast technology, programmatic infrastructure, and premium video inventory. His work has helped establish Smartclip as a critical enabler for broadcasters seeking to monetize CTV and addressable TV audiences at scale, while maintaining the premium brand-safe environments that distinguish broadcaster inventory from open web programmatic. With a career spanning AdTech, digital video, and broadcast advertising, Maestri brings a cross-market European perspective that is relatively rare in an industry often dominated by US-centric platforms. His leadership at Smartclip reflects a broader industry shift toward broadcaster-led programmatic solutions as alternatives to walled garden dominance in the streaming and CTV space.
Career
Senior Commercial Director
Smartclip · prior to CRO appointment
Commercial Leadership Role
Digital/AdTech sector (Europe) · pre-Smartclip
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led commercial scaling of Smartclip's programmatic CTV platform across Germany, Italy, Spain, and the Netherlands as CRO
- Played a key role in advancing HbbTV-based addressable advertising standards adoption across European broadcasters
- Helped position Smartclip as one of Europe's largest broadcaster-owned programmatic TV platforms under RTL Group