Stephen Howard-Sarin

Stephen Howard-Sarin is a prominent figure in retail media and commerce advertising, best known for leading Criteo's retail media business across the Americas. In this role, he has been instrumental in helping retailers monetize their first-party data and enabling brands to reach shoppers at critical points in the purchase journey. His work at Criteo has positioned the company as a key player in the rapidly growing retail media network ecosystem, which has become one of the most significant shifts in digital advertising in recent years. Prior to his current role, Howard-Sarin held senior positions at eBay Advertising, where he developed deep expertise in commerce-driven advertising and marketplace monetization. His background spans both the buy and sell sides of digital advertising, giving him a nuanced understanding of how brands, retailers, and technology platforms must collaborate to drive measurable outcomes. He has been a consistent voice in the industry on topics including retail media standardization, first-party data activation, and the evolution of shopper marketing into digital channels. Howard-Sarin is frequently cited in trade press and invited to speak at major industry events, where he addresses the convergence of retail and media, the deprecation of third-party cookies, and how commerce data is reshaping the advertising landscape. His combination of operational leadership and strategic vision has made him a recognized authority in the retail media space.

Last updated Jun 11, 2026 by ATDb automated enrichment