Stuart Frankel is best known as the CEO of Comscore, one of the most recognized names in audience measurement and cross-platform media analytics. In this role, he has been central to repositioning Comscore as a trusted currency provider for the evolving media landscape, particularly as the industry grapples with the fragmentation of viewership across linear TV, streaming, digital, and mobile platforms. His leadership has focused on stabilizing and modernizing a company that had faced significant operational and financial challenges in prior years. Frankel brings a strong background in media technology and data-driven advertising to Comscore. Before joining Comscore, he served as CEO of Networked Insights, a social data analytics company, and held senior roles at other media and technology firms. His career has spanned the intersection of data, analytics, and media, giving him a distinctive perspective on how measurement underpins the entire advertising ecosystem. He has been a vocal advocate for independent, transparent measurement standards at a time when major platforms have faced scrutiny over self-reported metrics. Under Frankel's tenure, Comscore has pursued partnerships and integrations designed to make its measurement products more actionable for buyers and sellers of media. He has emphasized the importance of deduplicated, cross-platform measurement as streaming continues to erode traditional TV audiences, positioning Comscore as an alternative or complement to Nielsen in the race to define the next generation of media currency.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 20 years
Bio
Stuart Frankel is best known as the CEO of Comscore, one of the most recognized names in audience measurement and cross-platform media analytics. In this role, he has been central to repositioning Comscore as a trusted currency provider for the evolving media landscape, particularly as the industry grapples with the fragmentation of viewership across linear TV, streaming, digital, and mobile platforms. His leadership has focused on stabilizing and modernizing a company that had faced significant operational and financial challenges in prior years. Frankel brings a strong background in media technology and data-driven advertising to Comscore. Before joining Comscore, he served as CEO of Networked Insights, a social data analytics company, and held senior roles at other media and technology firms. His career has spanned the intersection of data, analytics, and media, giving him a distinctive perspective on how measurement underpins the entire advertising ecosystem. He has been a vocal advocate for independent, transparent measurement standards at a time when major platforms have faced scrutiny over self-reported metrics. Under Frankel's tenure, Comscore has pursued partnerships and integrations designed to make its measurement products more actionable for buyers and sellers of media. He has emphasized the importance of deduplicated, cross-platform measurement as streaming continues to erode traditional TV audiences, positioning Comscore as an alternative or complement to Nielsen in the race to define the next generation of media currency.
Career
Chief Executive Officer
Networked Insights · 2013-2017
Senior Vice President
Various Media/AdTech Firms · Prior to 2013
Board memberships
Expertise & education
Expertise
Education
- Bachelor's Degree, University details not publicly confirmed
Speaking topics
Recognition
Notable achievements
- Led Comscore's strategic repositioning as a cross-platform media currency provider competing with Nielsen
- Guided Comscore through operational stabilization following years of financial and governance challenges
- Expanded Comscore's streaming and CTV measurement capabilities amid rapid industry fragmentation
- Championed independent third-party measurement standards in the face of walled garden dominance