Valerie Jabbar

Valerie Jabbar is a senior retail media executive at Kroger Precision Marketing (KPM), the retail media network of Kroger, one of the largest grocery chains in the United States. She has been instrumental in growing KPM's advertising sales operation, helping brands and agencies leverage Kroger's rich first-party purchase data to reach shoppers with precision across digital and in-store channels. Her work sits at the intersection of retail media, data-driven advertising, and CPG marketing, making her a notable figure in the rapidly expanding retail media landscape. Jabbar has built her career in media sales and advertising technology, with experience spanning both traditional and digital media environments before moving into the retail media sector. At Kroger, she has helped position KPM as a leading retail media network, competing with the likes of Amazon Advertising and Walmart Connect by emphasizing the depth and accuracy of Kroger's shopper data and its ability to close the loop between ad exposure and in-store purchase. As retail media has emerged as one of the fastest-growing segments in AdTech, Jabbar has been a visible representative of Kroger's advertising ambitions, engaging with brand partners and the broader industry on topics including first-party data strategy, closed-loop measurement, and the evolution of shopper marketing into full-funnel media.

• Helped scale Kroger Precision Marketing into one of the top retail media networks in the United States
• Led advertising sales efforts connecting major CPG brands to Kroger's first-party purchase data at scale