Whitney Dailey

Whitney Dailey is a product leader at DoubleVerify, one of the digital advertising industry's most prominent verification and measurement platforms, where she drives the strategic development of solutions that help advertisers protect media quality and maximize campaign effectiveness. Her work spans core verification capabilities — including brand safety, viewability, and invalid traffic detection — as well as emerging frontiers like attention measurement, positioning DoubleVerify at the forefront of the industry's shift beyond impression-based metrics toward more meaningful engagement signals. Dailey's career reflects a sustained focus on the buy side's need for accountability and transparency in programmatic advertising. She has contributed to product strategy during a period of significant industry transformation, including heightened scrutiny of supply chain integrity, the deprecation of third-party cookies, and growing advertiser demand for standardized measurement frameworks. Her expertise in translating complex ad quality challenges into scalable product solutions has made her a recognized voice in brand safety and measurement innovation circles. Within the AdTech ecosystem, Dailey is associated with advancing attention metrics as a complement to traditional viewability standards, a space that has attracted significant investment and debate across the industry. Her work at DoubleVerify reflects broader trends toward holistic media quality measurement and the development of verification tools that address the increasingly complex realities of programmatic supply chains, connected TV, and cross-channel advertising environments.

• Led product development of attention measurement capabilities at DoubleVerify, contributing to the platform's expansion beyond traditional viewability metrics
• Shaped DoubleVerify's product strategy during a period of significant industry growth and increased advertiser demand for supply chain transparency