Ad Context Protocol (AdCP)

Founded 2025

1-10 employees

Sourced & current · updated Oct 21, 2026

Open protocol, built on the Model Context Protocol (MCP), for AI agents to discover and buy advertising. A coalition launched it on October 15, 2025; its founding members were Yahoo, Optable, PubMatic, Scope3 (now Apostra), Swivel and Triton Digital.

Where they sit

AI-Powered PlatformProgrammatic Platform

Early-stage open protocol pioneer at the intersection of agentic AI and programmatic ad buying; no direct competitors yet operating in the same niche