Adform ID Fusion

Copenhagen, Denmark · Founded 2002

501-1000 employees

Sourced & current · updated May 11, 2026Website

Adform's identity-resolution layer that translates between first-party IDs (UID2, ID5, RampID, etc.) for cookieless addressability. Won AdExchanger Best Identity Tech award. Comparable to peer identity solutions ATDb tracks (UID2, ID5, RampID).

Where they sit

Stack tier: Infrastructure & Data (B)

Identity ResolutionPrivacy-First Advertising

A leading independent full-stack ad tech platform with an integrated identity resolution layer, particularly strong in European markets and recognized as a top identity technology provider by AdExchanger.

Ownership

Parent: Adform