Adobe Firefly

San Jose, California, United States · Founded 2023

10001+ employees · ADBE

Sourced & current · updated May 30, 2026Website

Adobe's foundational generative-AI brand (text-to-image, text-to-video, content generation). Standalone web app + Firefly Services for enterprise APIs + Firefly Foundry custom-model offering (Oct 2025) + Firefly AI Assistant (April 2026). Powers GenStudio and Creative Cloud generative features.

Where they sit

Stack tier: Ecosystem Services (A)

Creative PlatformAI-Powered Platform

Market leader in commercially safe generative AI for creative and marketing workflows, deeply integrated into the world's most widely used creative software suite

Ownership

Parent: Adobe