Amazon Advertising

Third-largest digital advertising platform in the US, leading retail media network globally

Amazon Advertising is the advertising division of Amazon.com, Inc., operating as one of the world's largest digital advertising platforms. The platform enables brands, sellers, and advertisers to reach consumers across Amazon's vast ecosystem including Amazon.com, IMDb, Twitch, Fire TV, and third-party websites through the Amazon Publisher Services network. Amazon Advertising leverages Amazon's extensive first-party shopping and behavioral data to offer highly targeted advertising solutions, making it a formidable competitor to Google and Meta in the digital advertising space. The platform offers multiple advertising products including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (Demand-Side Platform) for programmatic advertising. Amazon Advertising has experienced rapid growth, becoming the third-largest digital advertising platform in the United States. The service provides unique advantages through its closed-loop attribution, allowing advertisers to directly measure the impact of their campaigns on actual purchases within the Amazon ecosystem. Amazon Advertising serves a diverse range of customers from small third-party sellers using self-service tools to large enterprise brands working with managed service teams. The platform's integration with Amazon's e-commerce infrastructure provides advertisers with unparalleled access to high-intent shoppers and detailed performance analytics, positioning it as a critical component of modern retail media strategies.