Amazon Transparent Ad Marketplace

Seattle, Washington, United States · Founded 2016

10000+ employees · AMZN

Sourced & current · updated Oct 24, 20261 of 3 facts verified

Amazon Publisher Services' Transparent Ad Marketplace (TAM) is a cloud-based, server-to-server header-bidding solution that runs one auction across Amazon demand and third-party SSPs through a single integration.

Where they sit

Supply Side Platform (SSP)Programmatic Platform

Amazon Publisher Services' server-to-server header-bidding marketplace for publishers

Ownership

Parent: Amazon Publisher Services