app-ads.txt

Founded 2019

Sourced & current · updated Sep 28, 20261 of 2 facts verified

The mobile and CTV app version of ads.txt, listing sellers authorized to sell an app’s inventory.

Where they sit

Ad Fraud Prevention

The dominant open standard for authorized seller declaration in mobile app and CTV advertising, maintained by IAB Tech Lab and broadly adopted across the programmatic ecosystem.

Ownership

Parent: IAB Tech Lab