App Tracking Transparency (ATT)

Cupertino, California, United States · Founded 2021

AAPL

Sourced & current · updated Sep 28, 20261 of 3 facts verified

Apple’s iOS framework, enforced from iOS 14.5 in April 2021, that requires apps to ask permission before tracking users across apps and websites.

Where they sit

Privacy & Consent Management

Dominant iOS privacy enforcement mechanism with no direct competitor on the Apple platform; sets the de facto standard for mobile app tracking consent on iOS globally.

Ownership

Parent: Apple Inc.