Apple Search Ads

Rebranded

Cupertino, California, United States · Founded 2016

10001+ employees · AAPL

Sourced & current · updated Oct 22, 2026Website

Apple Search Ads, now rebranded as Apple Ads, was Apple's native App Store advertising platform that evolved from a single-placement search tool into a multifaceted marketing ecosystem for iOS app marketers.

Where they sit

Stack tier: Core Platforms (S)

Mobile Ad PlatformCustomer AcquisitionMobile Marketing

The dominant native advertising channel within the Apple App Store ecosystem, with unmatched access to high-intent iOS users at the point of app discovery and download

Ownership

Parent: Apple Inc.

Competitors