Apple TV+

Rebranded

Cupertino, California, United States · Founded 2019

10001+ employees · AAPL

Sourced & current · updated Oct 26, 2026Website

Apple's premium ad-free streaming service launched November 2019. ~45M subscribers (2025). Original-content focus (Ted Lasso, Severance, The Morning Show). Loses ~$1B/year per Variety reports. Distinct from Apple TV the hardware/app aggregator.

Where they sit

Premium ad-free streaming service with ~45M subscribers, differentiated by exclusive Apple originals and deep integration with Apple's device and services ecosystem

Ownership

Parent: Apple Inc.