AppLovin AppDiscovery

Palo Alto, California, United States · Founded 2012

1001-5000 employees · APP

Sourced & current · updated May 11, 2026Website

AI-powered user acquisition (DSP) platform that matches advertiser demand with publisher supply via real-time auctions. Core revenue driver for AppLovin.

Where they sit

Stack tier: Infrastructure & Data (B)

Mobile Ad PlatformDemand Side Platform (DSP)Performance Marketing

Leading AI-driven mobile user acquisition platform, competing directly with Google UAC and Meta for mobile app install budgets, with particular dominance in mobile gaming

Ownership

Parent: AppLovin