AppLovin Exchange (ALX)

Palo Alto, California, United States · Founded 2012

1001-5000 employees · APP

Sourced & current · updated Jun 6, 2026Website

Mobile + CTV RTB exchange (OpenRTB 2.5). Connects DSPs to AppLovin's mediation supply. Integrated with The Trade Desk April 2022.

Where they sit

Stack tier: Infrastructure & Data (B)

Mobile Ad PlatformCTV PlatformAd Exchange

Leading mobile-first programmatic exchange with significant scale in mobile gaming and CTV, leveraging AppLovin's dominant MAX mediation platform as a supply foundation

Ownership

Parent: AppLovin