Axon by AppLovin

Palo Alto, California, United States · Founded 2018

1001-5000 employees · APP

Sourced & current · updated May 11, 2026Website

AppLovin's reinforcement-learning ad-bidding engine + customer-facing self-service Ads Manager. Started internal AXON 1.0 (2018-19), AXON 2.0 launched Q1 2023, customer-facing Axon brand October 2025 (referral-only). Strategic pivot into e-commerce/Shopify integration.

Where they sit

Stack tier: Infrastructure & Data (B)

Demand Side Platform (DSP)Performance Marketing

Leading AI-powered mobile and e-commerce performance advertising engine, challenging Meta and Google in automated performance buying

Ownership

Parent: AppLovin