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Bing

Redmond, Washington, United States · Founded 2009

10001+ employees · MSFT

Sourced & current · updated Oct 26, 20261 of 4 facts verified

Microsoft's search engine and second-largest search advertising platform, offering robust paid search and audience targeting capabilities to advertisers worldwide.

Where they sit

Demand Side Platform (DSP)PPC ManagementPerformance Marketing

Second-largest search engine and search advertising platform globally, behind Google, with meaningful share in the US, UK, and other English-speaking markets

Ownership

Parent: Microsoft

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of Oct 26, 2026. Not a static screenshot.