Branch Universal Ads

Palo Alto, California, United States

501-1000 employees · $630M

Sourced & current · updated Oct 24, 20261 of 3 facts verified

Branch Universal Ads is a mobile measurement and ad attribution platform that connects performance data across web and app environments, helping marketers trace app conversions back to the ads that drove them and gain a clearer picture of true campaign return on investment.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsMobile Ad Platform

One of the top three global mobile measurement partners (MMPs), with Universal Ads as a core SAN attribution layer within its platform

Ownership

Parent: Branch