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Cariad Commerce
Wolfsburg, Lower Saxony, Germany · Founded 2020
1001-5000 employees
Sourced & current · updated May 29, 2026Website
Cariad Commerce is an emerging commerce media and retail advertising platform focused on enabling automotive and mobility sector advertisers to reach in-market car buyers through connected vehicle data and dealer network advertising. It leverages vehicle telemetry and dealer inventory signals to power targeted digital advertising for automotive brands. The platform sits at the intersection of automotive data and retail media.
Where they sit
Retail Media Platform
Volkswagen Group's internal automotive software arm with emerging commerce media capabilities; not yet a recognized standalone AdTech player
Ownership
Parent: Volkswagen Group