Conversions API (Meta CAPI)

Menlo Park, California, United States · Founded 2020

10001+ employees · META

Sourced & current · updated Oct 22, 20261 of 3 facts verified

Meta’s server-side interface for sending conversion events from advertisers to Meta for measurement and optimization.

Where they sit

Attribution & AnalyticsVerification & Measurement

The dominant server-side conversion API for advertisers running campaigns on Facebook and Instagram, with no direct equivalent competitor within the Meta ecosystem

Ownership

Parent: Meta Ads