DAC (Digital Advertising Consortium)

Merged

Tokyo, Japan · Founded 1996

501-1000 employees

Sourced & current · updated Oct 24, 2026

D.A.Consortium (DAC) was Hakuhodo DY Holdings' internet advertising company and digital media representative, founded in 1996. It was integrated with IREP into Hakuhodo DY ONE, which started on April 1, 2024.

Where they sit

Identity ResolutionData Management PlatformProgrammatic Platform

Former digital media representative and internet advertising company of Hakuhodo DY Holdings, merged into Hakuhodo DY ONE in 2024

Ownership

Parent: Hakuhodo DY Holdings