Direct Digital Holdings, Inc.
Houston, Texas, United States · Founded 2018
51-200 employees · DRCT
Sourced & current · updated Jun 25, 2026Website
Direct Digital Holdings is a Houston-based ad-tech holding company (Nasdaq: DRCT, IPO Feb 2022). It operates Colossus SSP, its sell-side platform serving general-market and multicultural publishers, alongside the Orange142 buy-side arm.
Where they sit
Stack tier: Marketing Technology (C)
Leading multicultural-focused SSP and mid-market buy-side services provider in the U.S. programmatic ecosystem
Ownership
Subsidiaries