Disney's BridgeID

New York, NY, USA · Founded 2022

10001+ employees · DIS

Sourced & current · updated May 11, 2026

Synthetic ID + identity-resolution framework that bridges Disney's Audience Graph with third-party identifiers (UID2, LiveRamp RampID, Experian LUID, Yahoo ConnectID). 6,500+ brands adopted as of 2024. Privacy-compliant matching for advertiser-onboarded segments.

Where they sit

Stack tier: Marketing Technology (C)

Identity ResolutionPrivacy Technology

Leading media owner-operated identity resolution framework bridging first-party Disney data with major third-party identity standards for premium CTV and streaming advertising

Ownership

Parent: Disney Audience Graph