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Disney Real-Time Ad Exchange (DRAX)
Burbank, California, United States · Founded 2021
51-200 employees · DIS
Sourced & current · updated Oct 26, 20261 of 3 facts verified
Disney Real-Time Ad Exchange (DRAX) is a proprietary programmatic advertising platform launched by The Walt Disney Company in March 2021, designed to automate ad sales and democratize access to Disney's premium video inventory.
Where they sit
Stack tier: Ecosystem Services (A)
Connected TV PlatformSupply Side Platform (SSP)Ad Exchange
Disney's proprietary SSP and real-time auction engine, uniquely positioned as a publisher-owned ad exchange controlling premium streaming inventory at scale across Hulu and Disney+
Ownership
Parent: Disney Advertising
