GatewayGo

New York, New York, United States · Founded 2020

Sourced & current · updated Jun 8, 2026

Disney's first commerce-enabled streaming ad format. Pushes viewers to second screen via QR code, push notification, or email. Launched June 2020 on Hulu; 200+ advertisers tested. Drove 2x site visits, 2-4x opt-in rates vs third-party.

Where they sit

Stack tier: Marketing Technology (C)

Customer Data PlatformConnected TV Platform

Disney's proprietary first-party shoppable ad format on Hulu, uniquely positioned within the premium streaming ecosystem with authenticated audience data advantages.

Ownership

Parent: Disney Advertising