Gateway Shop

New York, New York, United States · Founded 2024

10001+ employees · DIS

Sourced & current · updated May 11, 2026

Disney's first native shoppable streaming ad format — second-screen product purchase without interrupting playback. Beta launched January 2024 with Unilever as launch advertiser. Evolution of GatewayGo.

Where they sit

Stack tier: Marketing Technology (C)

Commerce TechnologyConnected TV Platform

Disney's proprietary native shoppable CTV ad format, positioned as a premium, non-disruptive commerce solution within Disney+ and Hulu inventory

Ownership

Parent: Disney Advertising