Disney Select AI Engine

Burbank, California, United States · Founded 2025

10001+ employees · DIS

Sourced & current · updated May 11, 2026

ML-powered lookalike-audience engine within Disney's clean room ecosystem; powers sequential-messaging campaigns, expanding reach without breaking frequency caps. Announced CES 2025 alongside Magic Words updates.

Where they sit

Stack tier: Marketing Technology (C)

Customer Data PlatformDemand Side Platform (DSP)Connected TV Platform

Premium first-party data-driven audience engine within one of the largest streaming and media advertising ecosystems globally

Ownership

Parent: Disney Advertising