Donovan Data Systems

Rebranded

New York, New York, United States · Founded 1967

501-1000 employees

Sourced & current · updated May 11, 2026

Founding predecessor of Mediaocean (DDS, founded 1967). Merged with MediaBank March 2012 to form Mediaocean.

Where they sit

Stack tier: Marketing Technology (C)

Marketing TechnologyMarketing Platform

Was one of two dominant providers of media management and financial software for large advertising agencies in the U.S. prior to its merger with MediaBank to form Mediaocean.

Ownership

Parent: Mediaocean