DV360

Leading enterprise DSP with extensive Google ecosystem integration and premium inventory access

Display & Video 360 (DV360) is Google's enterprise-level demand-side platform that serves as a comprehensive solution for programmatic advertising campaign management. As part of the Google Marketing Platform suite, DV360 enables advertisers, agencies, and media buyers to plan, execute, and measure digital advertising campaigns across multiple channels including display, video, audio, native, and connected TV. The platform provides access to Google's extensive advertising inventory as well as third-party exchanges, offering unified campaign management with advanced audience targeting, real-time bidding capabilities, and sophisticated measurement tools. DV360 evolved from Google's acquisition of DoubleClick and the subsequent integration of DoubleClick Bid Manager with other Google marketing technologies. The platform operates as a subsidiary product within Google's advertising ecosystem, tightly integrated with other Google Marketing Platform products like Campaign Manager 360, Search Ads 360, and Google Analytics 360. It serves enterprise-level advertisers and agencies who require sophisticated programmatic buying capabilities, cross-channel campaign orchestration, and access to premium inventory. DV360's market position is strengthened by its integration with Google's data and machine learning capabilities, YouTube inventory access, and comprehensive reporting infrastructure, making it one of the leading DSPs in the programmatic advertising landscape.