Effectv

Rebranded

Philadelphia, Pennsylvania, United States · Founded 2000

1001-5000 employees · CMCSA

Sourced & current · updated Jun 8, 2026Website

Effectv, the television advertising sales division of Comcast, rebranded to Comcast Advertising's Media Solutions in April 2025, having connected advertisers with targeted TV audiences across cable and streaming platforms.

Where they sit

Stack tier: Ecosystem Services (A)

Connected TV PlatformLocal AdvertisingLocation-Based Advertising

Now operating as Comcast Advertising's Media Solutions, it was previously one of the largest cable TV advertising sales organizations in the United States, leveraging Comcast's extensive cable footprint to deliver targeted local and national TV advertising.

Ownership

Parent: Comcast Corporation