Episerver

Rebranded

Stockholm, Stockholm, Sweden · Founded 1994

1001-5000 employees

Sourced & current · updated Jun 8, 2026

Episerver was a leading digital experience platform (DXP) provider that rebranded to Optimizely in 2021 after merging with the experimentation and personalization platform of the same name.

Where they sit

Marketing PlatformMarketing Automation

Leading European-origin enterprise DXP vendor with strong presence in Nordic, UK, and North American markets before rebranding to Optimizely

Ownership

Parent: Optimizely (formerly Episerver, backed by Insight Partners)