F
Facebook Ads
RebrandedMenlo Park, California, United States · Founded 2007
10001+ employees · META
Sourced & current · updated Jun 9, 2026Website
Meta's advertising platform enabling businesses to create and manage ad campaigns across Facebook, Instagram, Messenger, and Audience Network.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)E-commerce MarketingPerformance Marketing
The world's second-largest digital advertising platform by revenue, commanding roughly 20% of global digital ad spend and offering unmatched social audience scale with over 3 billion daily active users across Meta's family of apps.
Ownership
Parent: Meta Platforms