GasBuddy Ads
SubsidiaryGasBuddy Ads provides advertisers with access to millions of active drivers at high-intent moments, leveraging real-time location data and fuel-buying behavior to deliver targeted advertising to consumers when they're most likely to make purchase decisions.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Location-Based Mobile Advertising
- Business Model
- Advertising Platform
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 201-500
- Funding
- $63M
- Revenue Range
- $10M-$50M
- Parent Company
- PDI Technologies
- API Available
- Limited
Market Position
Leading fuel price comparison app with integrated advertising platform targeting drivers and on-the-go consumers
Overview
GasBuddy Ads operates as the advertising division of GasBuddy, a popular mobile app and website that helps consumers find the cheapest gas prices in their area. The platform leverages GasBuddy's extensive user base of millions of active drivers who use the app to search for fuel prices, plan trips, and save money on gas purchases. This creates a unique advertising opportunity for brands looking to reach consumers with high purchase intent at critical moments in their journey. GasBuddy Ads offers location-based advertising solutions that allow fuel retailers, convenience stores, quick-service restaurants, automotive brands, and other businesses to target drivers based on their location, driving patterns, and fuel-buying behavior. The platform provides various ad formats including display ads, sponsored locations, and promotional offers that appear within the GasBuddy app and website. As a subsidiary of PDI Technologies (which acquired GasBuddy in 2021), GasBuddy Ads benefits from integration with PDI's broader suite of enterprise management software solutions for the convenience retail and petroleum wholesale industries, creating enhanced targeting capabilities and measurement tools for advertisers seeking to reach the on-the-go consumer segment.
Products & Features
Display Advertising
Banner and display ad placements within the GasBuddy app and website reaching millions of active users
Sponsored Locations
Promoted gas station and retail location listings that appear prominently in user searches
Geo-Targeted Campaigns
Location-based advertising that targets users based on proximity to advertiser locations
Promotional Offers
Deal and coupon placements that drive foot traffic to convenience stores and QSR locations
Key Features
Access to 70+ million registered usersLocation-based targeting capabilitiesReal-time driver behavior dataHigh purchase intent audienceIntegration with fuel price search behaviorMobile-first ad formatsProximity-based campaign deliveryPerformance analytics and reporting
Use Cases
Fuel retailers promoting competitive pricing and loyalty programsConvenience stores driving foot traffic and in-store purchasesQuick-service restaurants targeting hungry driversAutomotive brands reaching car owners and driversCPG brands promoting products sold at convenience storesTravel and hospitality brands targeting road trippersLocal businesses attracting nearby drivers
Customer Segments
Fuel retailers and gas station chainsConvenience store chainsQuick-service restaurants (QSR)Automotive brands and dealershipsCPG brandsTravel and tourism brandsLocal businesses near high-traffic routes