Google DV360
D · Extended EcosystemSubsidiaryDV360 provides enterprise advertisers with unified access to premium inventory across all digital channels, powered by Google's advanced machine learning and integrated with the broader Google Marketing Platform ecosystem for end-to-end campaign management.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Demand-Side Platform (DSP)
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 10,000+
- Funding
- $50M
- Revenue Range
- $1B+
- Stock Symbol
- GOOGL
- Parent Company
- Google LLC (Alphabet Inc.)
- API Available
- Yes
Market Position
Leading enterprise DSP with significant market share in programmatic advertising
Overview
Display & Video 360 (DV360) is Google's enterprise-level demand-side platform that serves as a comprehensive solution for programmatic advertising. As part of the Google Marketing Platform suite, DV360 enables advertisers, agencies, and media buyers to plan, execute, optimize, and measure digital advertising campaigns across display, video, audio, TV, and other digital channels. The platform integrates with Google's extensive advertising ecosystem, providing access to premium inventory through Google Ad Manager and third-party exchanges, along with advanced audience targeting capabilities powered by Google's data and machine learning technologies. DV360 evolved from Google's acquisition of DoubleClick in 2008 and the subsequent integration of DoubleClick Bid Manager with other Google marketing tools. The platform is positioned as an enterprise solution, primarily serving large advertisers, agencies, and trading desks that require sophisticated campaign management capabilities and access to programmatic inventory at scale. DV360 competes directly with other major DSPs in the market and is tightly integrated with other Google Marketing Platform products including Campaign Manager 360, Search Ads 360, and Analytics 360, creating a unified ecosystem for digital marketing operations.
Products & Features
Campaign Management
Centralized interface for planning, creating, and managing programmatic campaigns across multiple channels and formats
Audience Targeting
Advanced audience segmentation and targeting using Google audiences, first-party data, and third-party data sources
Creative Management
Tools for uploading, managing, and optimizing creative assets across display, video, and native formats
Inventory Access
Access to Google Ad Manager inventory, YouTube, and third-party exchanges through programmatic guaranteed and open auction buying
Reporting & Analytics
Comprehensive reporting dashboards with customizable metrics, attribution modeling, and integration with Google Analytics 360
Automated Bidding
Machine learning-powered bidding strategies to optimize campaign performance against various KPIs
Key Features
Cross-channel campaign management (display, video, audio, TV, native)Integration with Google Marketing Platform suiteAccess to YouTube and Google inventoryAdvanced audience targeting and segmentationReal-time bidding and programmatic guaranteed dealsCustom bidding algorithms and optimizationBrand safety and verification toolsFrequency management across devices and channelsAttribution and conversion trackingCreative optimization and dynamic creativeInventory package marketplaceConnected TV and audio advertising capabilities
Use Cases
Multi-channel programmatic advertising campaignsVideo advertising across YouTube and connected TVBrand awareness and consideration campaignsPerformance marketing and direct responseAudience retargeting and remarketingCross-device campaign orchestrationPrivate marketplace (PMP) and programmatic guaranteed dealsAudio and podcast advertisingDigital out-of-home (DOOH) advertisingAgency trading desk operations
Customer Segments
Large enterprise advertisersAdvertising agencies and holding companiesTrading desksMedia buying agenciesBrand marketersPerformance marketersE-commerce companies