Google Looker Studio

Mountain View, California, United States · Founded 2016

10000+ employees · GOOGL

Sourced & current · updated Jun 1, 2026

Google's free, cloud-based data visualization and business intelligence tool that transforms raw data into interactive, shareable dashboards and reports.

Where they sit

Data & AnalyticsAttribution & AnalyticsMarketing Analytics

Leading free BI and reporting tool within the Google Marketing Platform ecosystem, widely adopted by digital marketers and agencies

Ownership

Parent: Google