Google Tag Manager

Mountain View, California, United States · Founded 2012

10001+ employees · GOOGL

Sourced & current · updated Jun 9, 2026Website

Google's free tag management system that allows marketers to deploy and manage tracking tags and marketing pixels on websites and mobile apps without modifying code.

Where they sit

Stack tier: Core Platforms (S)

Privacy & Consent ManagementData Management PlatformMarketing Technology

Dominant market leader in tag management, used on tens of millions of websites globally as the default free TMS

Ownership

Parent: Google