Guilded

Gaming community platform operating under Roblox ownership, competing with Discord

Guilded was a team communication platform designed primarily for gaming communities, esports teams, and content creators. Founded in 2017, the platform offered features like voice chat, scheduling tools, tournament management, and community organization capabilities that competed with Discord. In August 2021, Guilded was acquired by Roblox Corporation to enhance its social features and community-building capabilities. Following the acquisition, Guilded continues to operate as a distinct platform under Roblox ownership, maintaining its brand and core functionality while being integrated into Roblox's broader ecosystem strategy. It is important to note that Guilded is not an advertising technology company. The platform operates in the gaming communication and community management space, offering tools for team coordination, event scheduling, and social interaction rather than advertising, marketing, or ad tech solutions. While the platform may have some monetization features or promotional capabilities for gaming communities, its core business model and value proposition are centered on communication infrastructure for gamers rather than advertising technology services.