Hulu Advertising

Leading premium streaming advertising platform in the US market

Hulu Advertising operates as the advertising sales and technology division of Hulu, one of the leading premium streaming platforms in the United States. The division manages advertising opportunities across Hulu's extensive content library, including on-demand programming, originals, and live TV offerings. As part of Disney's streaming ecosystem (following Disney's acquisition of full operational control in 2019 and complete ownership in 2024), Hulu Advertising provides brands with access to highly engaged streaming audiences through various ad formats and targeting capabilities. The platform offers advertisers sophisticated targeting options leveraging first-party data, contextual signals, and Disney's broader audience insights. Hulu Advertising supports multiple ad formats including standard video ads, interactive ads, branded content integrations, and pause ads. The division has been instrumental in pioneering premium streaming advertising, offering measurement solutions and brand safety controls that appeal to major advertisers seeking alternatives to traditional linear TV. Hulu Advertising serves as a key component of Disney's advertising portfolio, working alongside Disney+ (with its ad-supported tier launched in 2022) and providing advertisers with cross-platform opportunities. The division continues to innovate in streaming advertising technology, offering programmatic buying options, self-serve tools for smaller advertisers, and advanced analytics to demonstrate campaign effectiveness in the evolving connected TV landscape.