Instagram Shopping

Menlo Park, California, United States · Founded 2016

10001+ employees · META

Sourced & current · updated May 18, 2026

Instagram Shopping is Meta's native commerce feature that transforms Instagram into a shoppable platform, enabling brands and creators to sell products directly through posts, Stories, Reels, and a dedicated Shop tab.

Where they sit

Retail Media PlatformE-commerce MarketingPerformance Marketing

Leading social commerce platform with unmatched scale, leveraging Meta's 2B+ Instagram users and advanced ad targeting to dominate social-driven product discovery and purchase.

Ownership

Parent: Meta Platforms