IRI

Rebranded

Chicago, Illinois, United States · Founded 1979

5001-10000 employees

Sourced & current · updated Jun 8, 2026

IRI is a global leader in big data, predictive analytics, and forward-looking insights for CPG, retail, and media companies to drive growth and marketing effectiveness.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsAttribution & AnalyticsMarketing Analytics

Was a top-tier CPG and retail analytics provider; merged with NPD Group to form Circana, now a leading alternative to Nielsen in consumer intelligence.

Ownership

Parent: Circana

Competitors

Choreograph