IRI

IRI, now operating as Circana, was a data analytics and market research company headquartered in the United States that provided consumer, shopper, and retail market intelligence along with analysis for the consumer packaged goods (CPG), retail, and healthcare industries.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsAttribution & AnalyticsMarketing Analytics

Was one of the top two CPG and retail data analytics providers in the U.S., now operating as Circana following merger with NPD Group

Competitors

Choreograph